In our post regarding the 'death of the selfie stick', we wrote about the overabundance of tourists that sometimes overflood our beloved city of Amsterdam. An article in Dutch newspaper ‘Het Parool’ even states that the inhabitants of Amsterdam don’t recognize their own neighbourhoods anymore. However, there are plans in the making that are aimed to provide a solution to this tsunami of sometimes unwanted foreign invasions.
‘The Flower of Holland’ aims to be the ultimate solution for the excessive growth of tourism in Amsterdam. Wij-Amsterdam, the Federation of Cooperative Residential Organizations, has written a plan consisting of five steps to ensure the inhabitants of Amsterdam don’t lose their city. These steps include a ban on new hotels and ‘fun transport’ like Segways, beer bicycles and all-you-can-drink-boats. Rules like this will probably slightly reduce the huge crowds of tourists, but we must not forget that tourism is a huge source of income for both the Netherlands and Amsterdam more specifically. That’s why Hans van Driem came up with an alternative solution.
PARK21, also known as ‘HollandWorld’ will be a theme park entirely built in Dutch style. The park is going to provide 9 million visitors a wide range of leisure facilities 24 hours a day, 7 days a week. Think nature, recreation, relaxation, events, attractions and culture. Van Driem draws inspiration from future proof thinking, i.e., don’t just come up with solutions for today, but think about the coming ten years as well. Hotels and Airbnbs are already packed, so imagine what it’ll be like ten years from now. Hence why HollandWorld intends on building 4.000 hotel rooms alongside the actual theme park.
This manifestation reminded us of the mostly well-known ‘Glocal’ trend. This trend describes the phenomenon of combining local with global elements. In this particular case tourists from all over the world are taught about Dutch culture, while at the same time respecting and preserving the wishes of the local communities.
What do you think the future of tourism will be like? Will concepts like PARK21 prevail, or will other smart solutions take the upper hand? Time will be the ultimate truth teller, but for now we’ll keep enjoying our city while we still can.