THE UNCOMFORTABLE PROJECT
The objects from the Uncomfortable collection designed by Katerina Kamprani of kkstudio are so universal that you immediately get the joke behind it. The redesigned everyday objects are insignificant to most people but it is breaking the established image of how a certain object should look. You can try one of the items but we will not be held accountable for any accidents that may occur!
We love this concept because it's a wonderful reminder that sometimes, we need to unlearn what we know in order to learn new things. In a time when many of us are doubting existing structures, ideas like the uncomfortable project puts a smile on our lips. It's kind of like Paul Arden said, "Whatever you think, think the opposite."
You can buy the 3d prints on the shapeways shop.
#sensoryfetishism #unlearn #thinktheopposite