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BRANDALISM

BRANDALISM

Recently 80 artists from 19 countries took over 600 outdoor ad spaces in the capital of France. Just in time for the COP21 Climate Conference. An organization called Brandalism has hijacked over 600 ad spaces, replacing them with climate change-related art.

At first face the posters look like ordinary ads for brands like TotalDow ChemicalsGDF Suez and Volkswagen. The only difference is that these ads reveal the unpleasant truth.

All the targeted brands are corporate sponsors of COP21. (The art also appears in ad spaces owned by outdoor ad firm JC Decaux, itself an official sponsor.) The objective is to highlight the hypocrisy inherent in those companies associating themselves with an event that their actions suggest they do not really care about.

“By sponsoring the climate talks, major polluters such as Air France and GDF-Suez-Engie can promote themselves as part of the solution—when actually they are part of the problem,” says Joe Elan of Brandalism.

“It’s now more important than ever to call out their lies and speak truth to power,” Posters concludes. “We call on people to take to the streets during the COP21 to confront the fossil fuel industry. We cannot leave the climate talks in the hands of politicians and corporate lobbyists who created this mess in the first place.”

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