BRAND BANDITS ON THE LOOSE!...
Give them a package printed with letters and the Dutch consumer will show you their creative side.
Well, creative… maybe some other terms would be more suitable.
But the employees of the Dutch supermarkets are at least very busy with this spin off.
The Dutch chocolate milk brand Chocomel launched a special ‘Sinterklaas’ edition of their packaging.
Their idea was to let the customer create their own name or words related to ‘Sinterklaas’. The consumer, however, had other ideas. On the shelves of the supermarket appear the most varying expressions, where an avarage game of Scrabble could learn something from.
Is this what Chocomel intended? Or is it a real case of brand bandits taking over? In any case, we’ll spare you the translation from Dutch to English on these...