September 23rd Snapchat changed its name to Snapchat Inc. That was because they were branching out and introducing their first ever physical product. The Spectacles. Sunglasses that allow you to record up to 10 seconds of video and send it to your phone. All you have to do is press the button and it’ll record. It records circular so you can watch the video in landscape and portrait. Once connected with Wi-Fi the glasses will upload the video to your Snapchat app.
One of the first things that might come to mind when seeing these might be the Google Glass which failed to ever become commercially successful. But these two glasses are very different. The Google glasses were an AR or Augmented Reality product. Which meant that it overlaid our own vision with pictures, messages or maps. In our opinion an over priced, overly advanced geeky gadget that was NOT pretty.
The Snapchat Spectacles however are a lot simpler and for $130, they're yours. The Spectacles allow you to record what you see. That's all folks. But we think that it is this very literal translation that makes it so unique. The Snapchat Spectacles have succeeded in taking something very snappy and intangible and translating that into an actual physical product that is not sore on the eyes. Congrats Snapchat, you now have a very physical presence in the lives of your users.
So far so good, right? However, this innovation also raises some serious privacy questions. Some people are strongly opposed and worried about their privacy. Take a look below at what of the nee sayers have tweeted:
In our book a mobile phone recording is much more secretive... at least with the spectacles you can see when someone is wearing them!